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3 Bogus Excuses for a Lack of Focus in Expansion Stage Companies
At Openview Labs, we’re all about helping expansion stage companies scale into enterprises. One of the most critical transitions at this stage is developing a firm-wide laser focus on your most...
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CEOs: Looking to Boost Your Slowing Growth? Try These Ideas
Image provided by: Nicholas_T I was checking out a few blogs this week and I read Phillip Morettini’s (Morettini on Management) blog post titled, “Flattening of The Growth Curve” that I thought I would...
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Enterprise Customer Market Segmentation: A Guide for Limited Customer Data
Image provided by: www.mindofmarketing.net Going after enterprise customers is often a tempting strategy for startup and expansion stage companies because the contract sizes offer huge returns to...
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The Difference Between Segmentation and Buyer Research
As a proud member of the Research & Analytics team here at OpenView Labs, I spend much of my time doing market research for portfolio companies. Two of our most common projects are Segmentation...
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In the Clear: How Customer Segmentation Drove the ClearVue Success Story
How Customer Segmentation Helped Create The ClearVue Story In 1989, ClearVue was a $60,000 per year product sold by a small Massachusetts glass company that was being taken over by Brooks O’Kane, who...
View ArticleHow Much Clarity Do You Have in Your Segmentation Strategy?
A list of questions to help you achieve greater clarity during your customer segmentation strategy development. via OpenView Labs ↬ How Much Clarity Do You Have in Your Segmentation Strategy?
View ArticleVC Due Diligence: Do Your Target Market Segments Support Rapid Growth?
This is the first post in a series about the things venture capitalists look for when they perform due diligence of an expansion stage company’s sales organization. To read the intro to the series,...
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